Coco Wyo Controversy - How Small Coloring Book Creators Can Navigate Challenges in a Competitive Industry
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EDIT:
As of December 11, 2024, Coco Wyo has officially withdrawn all of their trademark applications for the common phrases discussed in this post. While we can’t be sure what prompted this decision, it’s undoubtedly a huge win for the coloring community and a relief for independent coloring book creators. Perhaps it was a strategic misstep on their part—one that caused significant backlash. Trust, once shaken, is difficult to rebuild, but not impossible. Only time will tell how the community responds moving forward. The original article remains published below for anyone curious about how it all unfolded.
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ORIGINAL ARTICLE
The world of coloring books is as colorful as the pages we create, filled with passionate coloring book artists and a thriving, supportive coloring community. But every so often, something stirs up conversation—and recently, the Coco Wyo controversy has done just that. For those of us who pour our creativity into this industry, the situation has raised important questions about ethics, fairness, and how independent creators can continue to thrive in a competitive space.
Coco Wyo has applied to trademark several common phrases like “Bold and Easy Coloring Books,” “Cozy Spaces,” and “Simple Art.” While this isn’t illegal, it’s been viewed as a step too far by many in the community, potentially making it harder for indie creators to operate on platforms like Amazon. The situation has sparked an important conversation about ethics, originality, and how small creators can thrive despite the challenges.
The Coco Wyo Controversy: Why It Matters
Coco Wyo’s trademark applications go beyond just one phrase. They’re seeking to claim ownership of a range of common terms used by the community to describe coloring books. Here’s why it’s caused such a stir:
- Gatekeeping Keywords: Phrases like “Bold and Easy” and “Cozy Spaces” are fundamental to describing certain styles and themes. If trademarked, these terms could become off-limits for other creators, even though they’ve been widely used in the industry for years.
- Discoverability Issues: While small creators can adapt and come up with new phrases, less common words are harder to rank for in Amazon’s search algorithms. This could mean fewer eyes on their work and reduced sales—a significant problem in an already crowded market.
- Artistic Integrity: The coloring community has also raised concerns about Coco Wyo allegedly copying trends and even potentially using AI-generated art for some of their books. While AI has its place, it’s no substitute for the passion and originality that independent creators bring to the table.
A Shoutout to the Coloring Community
Before diving into solutions, I want to take a moment to celebrate the coloring community. You are the heart of this industry—whether you’re a creator pouring your soul into your designs, a colorist sharing your work with pride, or someone who uplifts others with a simple comment.
On platforms like TikTok and Instagram, I’ve seen incredible positivity and collaboration. Artists sharing tips, colorists showcasing their masterpieces, and entire communities rallying around one another during tough times—it’s truly inspiring. This is why moves like Coco Wyo’s are met with such resistance. They feel like an affront to the openness and camaraderie that make this space so special.
How Small Creators Can Adapt and Thrive
Despite the challenges posed by larger publishers, there are ways for indie creators to carve out their niche and continue to flourish:
1. Celebrate Originality
The best way to stand out is to be undeniably, unapologetically original. Your unique style, voice, and vision are things no one else can replicate. Lean into what makes your work special, and let that be your defining trait.
2. Get Creative with Titles and Keywords
While the trademark controversy means some keywords may become off-limits, there’s still room for creativity. Instead of “Simple Art,” you might use “Easy Lines” or “Clean Art.” It’s a challenge, but one that can inspire fresh ideas.
3. Engage Your Audience
The connection you build with your audience can’t be overstated. Share your process, host coloring challenges, and celebrate the work of colorists who use your books. Platforms like TikTok and Instagram are ideal for fostering this kind of engagement.
4. Offer Digital Downloads
Digital downloads are a fantastic way to reach a global audience. They’re cost-effective and give customers the instant gratification of accessing your work immediately. Shameless plug: check out my downloadable, digital coloring books!
5. Stand Together
The Coco Wyo controversy has shown the strength of the indie community. By supporting one another—through collaborations, cross-promotions, or simply sharing each other’s work—we can collectively uplift original creators.
Celebrating Indie Artists: A Directory of Original Talent
The indie coloring book community is brimming with incredible artists who bring authenticity, passion, and creativity to their work. To help elevate these voices, Ruth Wels (Ruth’s Coloring) has begun creating a directory of independent coloring book artists. This list will serve as a valuable resource for anyone looking to discover and support original creators.
>> Check out the list here <<
Also, here are a few coloring book artists that I know personally, and deserve recognition for their contributions to the coloring community:
- Ruth Wels (Ruth’s Coloring): Her books are whimsical, unique, and packed with engaging stories. Her latest book "Over The Moon" featuring Bovie the cow who's obsessed with cheese and space is really something else!
- Alexandra Franzese (Ally Coloring Books): An OG coloring book artist with dozens of coloring books published in many different styles, and a respected voice in the community.
- Alé Cat Coloring: A talented artist who just recently started creating her own coloring books, but is already rocking it! Krampy, her original character featured in her latest book is so adorable!
- Sundas (SundasJ Art): Her Koko Kozy coloring book series are stunning, and her coloring skill is perfection.
- Momo: A lovable creature with no fluff! The coloring pages are always beautiful, funny, and whimsical.
- Simply Kewy: Her simple and adorable designs are unmatched.
- Melanie (Melanie’s Coloring Corner): A passionate, talented colorist and creator who inspires others with her work.
These artists, and many more (sorry if I miss any of you, it's impossible to list y'all!), represent the best of what the indie coloring book world has to offer. By supporting them, we ensure that originality and creativity remain at the forefront of the industry.
Looking Ahead: Advocacy and Ethics
This blog is just one step in advocating for independent creators and raising awareness about the challenges we face. The coloring community has shown time and again that it’s capable of coming together to support what’s right.
Moving forward, it’s essential that we:
- Continue to Highlight Originality: Share and celebrate the work of indie creators.
- Advocate for Fair Practices: Speak out against unethical behavior while promoting transparency and integrity.
- Educate Consumers: Help colorists understand the value of supporting original art and why it matters.
Together, We Can Thrive
The Coco Wyo controversy is a reminder of the challenges that come with competing in a fast-growing industry. But it’s also a testament to the strength of the indie coloring community. By supporting one another, staying original, and celebrating the work of independent artists, we can ensure that our space remains vibrant and inclusive.
It’s also important to remember that not everyone is aware of the ongoing controversy. Many people coloring Coco Wyo books may simply be enjoying their hobby, unaware of the business practices behind the scenes. This isn’t about targeting or judging individuals who color these books—it’s about addressing the broader ethical concerns within the industry. Let’s keep our focus on fostering inclusivity and positivity, avoiding unnecessary division within our supportive coloring community. After all, creativity is for everyone, and unity is what makes our space so special.
To every creator and colorist out there: keep doing what you do. Your art, your voice, and your passion matter more than you know. Together, we can navigate these challenges and build a future where creativity thrives.
FAQs
1. Why are Coco Wyo’s trademark applications controversial?
They’re attempting to trademark common phrases that have been widely used in the coloring community, potentially limiting their use by indie creators.
2. How does this impact discoverability on Amazon?
Trademarked terms may become off-limits for other creators, reducing visibility for books that rely on these keywords for search rankings.
3. Who are some notable indie coloring book creators?
Artists like Ruth Wels, Alexandra Franzese, Alé Cat Coloring, Momo, Simply Kewy, and Melanie’s Coloring Corner are just a few of the many talented individuals creating original work.
4. How can I support indie coloring book creators?
Buy their books, share their work on social media, and participate in community-driven initiatives like Ruth Wels’ directory.
5. What’s the role of digital downloads in supporting indie artists?
Digital downloads are a cost-effective way for creators to reach global audiences and provide immediate access to their art.